Baby Begin has a clear mission - to keep little babies out of helmets. Almost half of infants under the age of 6 months develop flat head syndrome, and big companies make big bucks on putting those littles ones in uncomfortable and expensive helmets. Baby Begin treats infants with gentle, in-home therapy, but their services aren't well known. For this client, I used social as a platform to speak to mothers and to raise awareness about keeping their babies' heads round and out of a helmet.